Friday, January 7, 2011
Monday, January 3, 2011
Next Communications: 34 Unforgettable Posts for PR People
Next Communications: 34 Unforgettable Posts for PR People: "That's right, I said 34 unforgettable posts. I compiled a round-up list last year as my gift to you on my 33rd birthday and wanted to contin..."
Tuesday, December 28, 2010
Tuesday, June 29, 2010
Thursday, June 24, 2010
Why you need an event planner?
Whether you are a private individual, a company, or a government entity, you can save precious time and employ an event management company or consultant. This will allow you to take your mind off the event itself and focus on your day to day obligations. The event management company will consult with you a number of times to learn your desires and requirements, and they will also be able to offer a number of ideas. You choose how much control you want to hand over.
Most of the time we choose to go about juggling different tasks together, and ending up comprising one thing for another. I always say you cannot be a jackal of all trades, and that’s why we need different people or other people to take care of needs we cannot take care of. You would rather sacrifice now for future gains, than pay later for compromising in one way or another.
It’s not just about having an event it’s about THE EVENT!
Event management is the act of managing or organizing events or functions occurring at a particular place and time.
Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event.
Events bring people together for a common purpose and event managers or planners ensure this is fulfilled.
Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. The industry includes fields such as Meetings, Incentives, Conventions and Events, exhibitions, conferences and seminars as well as live music and sporting events.
Anyone interested in becoming an event planner or manager should begin the path by understanding that it is not party planning. This is the case whether you’re considering a path with social events or corporate events. The final program may appear as if the profession is about throwing great parties, but the event planning professional focuses on the rationale or goal of having an event, and whether it is achieved. If you have an appetite for challenges and would love to work in a dynamic, fast-paced environment where no two projects are ever the same, you may be well suited to a career in event management.
Clients hire event management companies or consultants to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. (Or just a subset of these, depending on the client’s needs expertise and budget).
Event managers/ planners come up with programs that address the purpose, message or impression that their organization or client is trying to communicate. The event manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. It is a multi-dimensional profession.
The event manager plays a critical role in the planning, coordination and subsequent success of any event. This is a complex task as it often requires the event managers to assume the role of creative director, human resource manager, operations coordinator, trouble shooter, public relations officer, licensee, accountant, health and safety officer, and master of ceremonies.
With these multiple roles and significant responsibilities, event managers generally need help. Coordination and consultation with key stakeholders is not only advisable but essential if an event is to be safe and successful.
The success of events is often assessed against economic, social, health, and safety measures. The measurements generally include the impact the event has on patrons, event staff, police, emergency services and the community.
Event planners work long and non-traditional hours to plan and execute all details related to a particular event.
Examples of events include:
Corporate/ organizational Events: seminars, staff trainings sessions, political, conferences, press conferences, product launches/expo,sales sports day, breakfast meetings, road shows, grand opening events, Mergers, Company acquisition, trade shows, executive retreats, incentive programs, golf events, conventions, charitable events, donations, luncheons, dinners, sponsored walks or runs, end of year staff parties, team building sessions, retreats, award and other programs.
Leisure/ Special corporate hospitality: concerts, award ceremonies, film premieres, launch/release parties, fashion shows, commercial events, leisure sports, music, recreation
Cultural Events: Ceremonial, religious, arts, heritage, folklore
Theme Parties: Wine tasting party, bringing all continents night, dress down, dress up, Karaoke, Mr. and Miss University, branded event with known with a certain company, etc
Private/ Personal Events: Weddings, Baby showers, reunions, fashion shows, Birthday parties, anniversaries, bridal showers, Stag, graduation, proms, concerts, bachelor parties,
To be Successful event planners you need to develop the following skills:
- Verbal and written communications
- Organization and time management
- Project management and multi-tasking
- Technical knowledge
- Self-starter and team player
- Understand Microsoft Office applications
- Detail and deadline-oriented
- Time management/sensitive
- Calm and personable under pressure
- Negotiation , organizational, communication, problem solving skills
- Innovative, creative, inspiring, entertainer
- Budget management
- Staff management advertising, catering, logistics, decor, glamour identity, human relations, study of law and licenses, risk management,
- Marketing, advertising and public relations
- Interpersonal skills with all levels of management
To be Successful event planners you will need to develop the following knowledge:
- Venue selection
- Catering
- Production
- Entertainment
- Gifts
- Transportation
- Lodging
- Conference Services
RESPONSIBILITIES OF EVENT PLANNERS
-Selection of an appropriate venue
- Key liaison point for your clients as well as suppliers and 3rd parties such as hotels, sound engineers, caterers and talent agencies.
-In charge of logistics
-Budgeting
-Event Design
- Audio visual production
-Negotiation with different suppliers/vendors, etc
-Marketing
-Ticket sales
-Managing people
- Offering exceptional customer service.
BENEFITS OF EVENT MANAGEMENT
For Event Planners: Exciting challenges, diverse projects
Opportunity to meet celebrities and other public figures
Freebies – see your event for free
Recognition – build your reputation with every successful event
For Organizations/ individuals: market themselves by reaching out to audience at the actual events, communicate with clients or potential clients, build business relationships, generate media coverage to reach out to thousands or millions of people by inviting audience to their events, raise money or celebrate.
THE DIFFERENT STAGES OF EVENT MANAGEMENT
The early stage
- Site surveying
- Client Service
- Brief clarification
- Budget drafting
- Cash flow management
- Supply chain identification
- Procurement
- Scheduling
- Site design
- Technical design
- Health & Safety
Closer to event-later stage
- Health & Safety including crowd management,
- Logistics
- Rigging
- Sound
- Light
- Video
- Detailed scheduling
- Security
CAREER OPPORTUNITIES IN THE EVENTS MANAGEMENT SECTOR
Event Management, Event Management Consultancy, Hotel, travel and hospitality Industries, Advertising Agencies, Public Relations Firms, Corporations, News Media, Non-profit organization, Integrated Marketing & Communications, Event Budgeting and Accounting
The different software’s available in events management: Online Event Registration, Event Marketing Tool, Hotel Booking Tool, sponsorship donation forms, Travel Booking Tool, Budgeting Tool.
Tips on event management
Here are some tips to plan your Ground-breaking and Signing Ceremony!
Any events needs detailed planning and achieve results. Here are some tips on how to plan a successful event.
• Before you start you need to have a theme of the event. After the theme is confirmed, you might want to host a meeting to brainstorm the theme, target audience, guests list, guest of honor, budget allocation, etc.
• Develop a purpose to accomplish for this event, to gain maximum publicity and exposure from the international industry players in the chemical industry, investors, public and media.
• Develop a budget for this event.
• Logistics planning. Check about liability or safety issues that may impact your event. Prepare A Risk Management Agreement for this event.
• Identify human resources and materials essential for the event.
• Identity a date, time and venue for your event. Book venue and any technical audio-visual equipment you might need. Plan and make contacts with the media and governmental bodies.
• Follow-up discussion meetings regularly.
• Assign specific departments to handle specific responsibilities and assignments.
• Check with key resource person a week before the actual program to confirm everything is in place. A dry run is needed three days before the actual event day.
Last but not least, strategies for media relations and presentations, Also supporting collaterals, like invitation cards to be printed with company’s logo, address and contact numbers. The design should be simple, elegant and consistent with company’s corporate identity.
Invitation list needs to be complied and submitted, 4 weeks before the actual event.
Have the best event ever!
Wednesday, June 23, 2010
Heart touching incident.........
I was walking around in a Big Bazaar store making shopping, when I saw a Cashier talking to a boy couldn't have been more than 5 or 6 years old...
The Cashier said, 'I'm sorry, but you don't have enough money to buy this doll. Then the little boy turned to me and asked: ''Uncle, are you sure I don't have enough money?''
I counted his cash and replied: ''You know that you don't have enough money to buy the doll, my dear.'' The little boy was still holding the doll in his hand.
Finally, I walked toward him and I asked him who he wished to give this doll to. 'It's the doll that my sister loved most and wanted so much. I wanted to Gift her for her BIRTHDAY.
I have to give the doll to my mommy so that she can give it to my sister when she goes there.' His eyes were so sad while saying this. 'My Sister has gone to be with God... Daddy says that Mommy is going to
see God very soon too, so I thought that she could take the doll with her to give it to my sister...''
My heart nearly stopped. The little boy looked up at me and said: 'I told daddy to tell mommy not to go yet. I need her to wait until I come back from the mall.' Then he showed me a very nice photo of him
where he was laughing. He then told me 'I want mommy to take my picture with her so my sister won't forget me.' 'I love my mommy and I wish she doesn't have to leave me, but daddy says that she has to go to be with my little sister.' Then he looked again at the doll with sad eyes, very quietly..
I quickly reached for my wallet and said to the boy. 'Suppose we check again, just in case you do have enough money for the doll?''
'OK' he said, 'I hope I do have enough.' I added some of my money to his without him seeing and we started to count it. There was enough for the doll and even some spare money.
The little boy said: 'Thank you God for giving me enough money!'
Then he looked at me and added, 'I asked last night before I went to sleep for God to make sure I had enough money to buy this doll, so that mommy could give It to my sister. He heard me!'' 'I also wanted
to have enough money to buy a white rose for my mommy, but I didn't dare to ask God for too much. But He gave me enough to buy the doll and a white rose. My mommy loves white roses.'
I finished my shopping in a totally different state from when I started. I couldn't get the little boy out of my mind. Then I remembered a local news paper article two days ago, which mentioned a drunk man in a truck, who hit a car occupied by a young woman and a little girl. The little girl died right away, and the mother was left in a critical state. The family had to decide whether to pull the plug on the life-sustaining machine, because the young woman would not be able to recover from the coma. Was this the family of the little boy?
Two days after this encounter with the little boy, I read in the news paper that the young woman had passed away.. I couldn't stop myself as I bought a bunch of white roses and I went to the funeral home where the body of the young woman was exposed for people to see and make last wishes before her burial. She was there, in her coffin, holding a beautiful white rose in her hand with the photo of the little boy and the doll placed over her chest. I left the place, teary-eyed, feeling that my life had been changed for ever...
The love that the little boy had for his mother and his sister is still, to this day, hard to imagine. And in a fraction of a second, a drunk driver had taken all this away from him.
Please DO NOT DRINK & DRIVE.
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